Multiple Listing Services

Any agent can put your home in the RMLS system. But will they do more? We are members of both RMLS (covering most of Oregon, primarily the Portland Metro Market) and WVMLS (Willamette Valley’s MLS, covering Marion, Polk, Lynn, and Benton counties). In joining WVMLS, we are able to expose your listing to an additional 2,200 agents who are members of this smaller MLS, making the total number who can view and sell your home around 14,000. In a county that spans the areas covered by both organizations, complete exposure is crucial.

Print

There are hundreds of publications available to Realtors® in which to advertise a listing. The trick: figuring out which publications are most effective. The Real Estate Book is unchallenged as the most widely used publication in our industry. It has the highest distribution and is recognized everywhere as a reputable and reliable resource to find properties for sale. In our local county, the Yamhill County Real Estate Guide has become a very effective publication as well. It is imperative for any Yamhill County property to be exposed in this magazine. Classified and real estate sections of newspapers are also checked often for real estate listings. We advertise weekly in both the News Register and the Newberg Graphic.

Web

Through the regional multiple listing service (RMLS.com), the Willamette Valley multiple listing service (WVMLS.com), our own personal site (TheBellaCasaGroup.com), and real estate’s largest print publication’s website (TheRealEstateBook.com), your property’s listing will be circulated to hundreds of real estate websites.

Marketing

Effective marketing is too often overlooked in the industry. Many agents end up marketing themselves just as much, if not more, than the properties they are listing. Our marketing philosophy is much different. In fact, much of our company advertising and marketing is completely separate from the advertising of our listings. Our clients can be confident that we are wisely using the space on flyers, postcards, in real estate print publications, and on websites to thoroughly promote their homes. While information about our company is necessary in advertising, the properties we market will remain the focus of our ads. We believe in separately promoting our company so that it doesn’t detract from the promotion of our listings.

Furthermore, Realtors are Realtors because they are good at what they do: real estate. As a small and localized company, we are hypersensitive to the fact that in most companies marketing is a department all its own. This is why we are always pushing to better our skills. We work in professional programs such as In Design, Illustrator, and Photoshop to ensure that the marketing materials we produce are classy, aesthetically pleasing, and effective. Many words and cluttered photos will do more to detract from your home than promote its worth. The quality marketing pieces we produce are circulated and viewed in the following venues:

• Two-Sided Glossy Fliers
• Virtual Tours
• In-Home Pamphlets
• Open Houses
• Just Listed Postcards
• Brokers’ Tours
• Online
• Print Publications

Negotiations

No single real estate transaction is like another. Each comes with its own set of personalities, financing difficulties, home repair issues, and a myriad of other potential issues. Negotiating a real estate transaction is emotional for both seller and buyer. It is essential, especially in today’s litigious society, to have a professional Realtor® working through the negotiations with you. Though Realtors® are not a resource for legal questions, they can and should be able to diplomatically represent your best interests to the buyer, assist in ensuring that proper milestones are met throughout the transaction, and skillfully guide the transaction to a close. We have the experience of closing hundreds of transactions and have gained skills and knowledge for what it takes to get the job done efficiently for those we serve.

Personal Connections

With many years of experience in the area, both on a personal and professional level, we have established relationships with proven service providers in and around the community. Hiring a Realtor® means that you have a customer service professional at your fingertips virtually 24/7. If we are unable to, or are unsure of how to promptly address a need or concern, we have many personal and professional contacts who are able and willing to step in and provide professional services in their areas of expertise.

Lifetime Relationships

We hope, by close of transaction or sooner, we will have proven ourselves to you as trustworthy business professionals. Whether you stay in the state of Oregon or relocate elsewhere, we’d enjoy nothing more than the pleasure of doing business with you again. Whether it’s a question at year-end regarding your title statement, or simply touching base every so often, we’d be happy to know that we inspired enough confidence in you for you to contact us again for any reason at all (real estate or otherwise). Our industry is service-based. Our company is relationship-oriented. We hope this isn’t the only time our paths cross.