Presentation is Powerful
Can a hole-in-the-wall diner with a world-class chef have excellent food? Of course. But… would you choose to spend a special or formal occasion there? It goes without saying that a restaurant combining great food with an elegant atmosphere would be the likely choice. In the following three sections, I’ll highlight the importance of presentation when selling a home.

Part 1: Marketing
There is a strong subjective element to selling a property. Effective marketing floodlights the best about your property, meets your buyers at their special occasion moment, and forms an attraction to their dreams and desires. Without ignoring the mind, effective marketing appeals to a person’s emotions. Psychologically, people tend to ‘buy emotionally’ and ‘justify the purchase rationally’. There are many ways to promote your home to the purchasing public and to express its features in light of the benefits to a buyer.
We believe in the use of smart marketing, and are always developing our skills to improve on our presentation. We believe in using cutting-edge products that deliver the highest quality marketing materials while imparting a clean and classy representation of your home to the buyers considering it.

Part 2: Advertising
Advertising is about exposure. It’s about targeting the right buyers; the ones that might be best suited to your property. It’s about exposing your property to the widest audience. Though Realtors® cannot manufacture buyers, we can, and in fact it is our job, to proactively go and find them.
Much of the advertising in the real estate industry is nothing more than a cloak for advertising the agent. Other times, advertising is produced in excess and without regard to effectiveness as a gimmick for overwhelming you with information and obtaining your listing. We believe in making our advertising targeted and effective for you.
We look forward to showing you the trends and explaining why some of it is effective and some of it is not.

Part 3: Home Staging
Often ‘flipping’ a house (upgrading a fixer) merely involves cosmetic updates combined with a better presentation. People make a lot of money this way! The same principle applies when selling, even to high-end homes.

• If you stage your home, you are more likely to get better first impressions and reactions from showings. This may mean a quicker and better offer for you.
• If you de-clutter, your home will be more sale-able and its feel will be enhanced. You are making the move anyway, so consider packing and storing items that won’t effect your ability to function as usual (i.e. decorations, excess furniture, appliances not commonly used, etc) during the time your home is on the market.
• If you de-personalize (take down family photos, personal keepsakes, etc), buyers will have an easier time picturing themselves living there.
• If you complete projects and make repairs (that will come up during negotiations in a home inspection anyway), you will likely get a better price and save money (in concessions and repairs) later in negotiations.
• View your home with your five senses turned on to ‘sensitive’; potentially you could eliminate objections or issues before they arise.

Keep in mind, all work is not created equal. We can provide you with resources and help you choose which issues would be most effective for your success.